The essential question of the week is "Why is made in America" so important these days?
These days, “Made in America” isn’t as clear-cut as it used to be. Most Americans are aware that products branded with American labels may be made in overseas factories or assembled here with parts made overseas. Three-fourths of consumers say being manufactured in the U.S. is crucial for them to consider it “made in America.” Half say being made by an American company or having parts manufactured in the U.S. is what matters. Only one-fourth cared whether a product was designed by an American.
Although buying American matters to all age groups, older respondents (age 48-plus) were the most likely to say it’s important to do so. Women also placed greater importance on buying American than men do. Perhaps surprisingly, three-fourths of both Republicans and Democrats say buying American is important, compared to just 60 percent of independents.
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